The original capital of the island, Betancuria was founded in 1405 by Norman conqueror, Jean de Bethencourt, but suffered repeated raids by pirates who eventually totally sacked the city and caused its citizens to move elsewhere. Today it has a small population of a few hundred, and relies mainly on day visitors who come to admire the restored Santa Maria church and explore the Casa Museo Arquebiologico, an interesting museum documenting the history of the island.

Visitors can also watch local artists at work at the Casa Santa Maria, and pick up some local handcrafts at a quaint shop. There is a good restaurant beside the church, and cheese and wine tasting is offered nearby.